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So, let?s start with the reasons for having a list. When you are building your business online; you need a way to communicate with your prospects and/or customers.
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However with the absence of a physical storefront; you have no way to capture their attention.
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This is why having your own list is crucial to your success.
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People do business with people that they know, like, and trust. Most people do not purchase products from some unknown person who dropped a link in their inbox. People hate being sold; but they love to buy.
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If a person is on your list; that means that they are interested in your products and services.
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Borrowing a List
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Affiliate marketing is a great way for newbies and experience marketer?s to make money online. Affiliates are ready to help sell your product online to make a profit of the sales.
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If you are involved in affiliate marketing you sell the products of others to your own client list.
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Another way to borrow a list is to use Solo Ads to promote your offer. When you purchase a solo ad, the client already has a list you can promote to. The important task here is to know exactly what you are paying for.
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Developing Your Own List
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Developing your own list may be time- consuming at first. However, there are ways to collect names and emails that are targeted to you.
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If you have a website, consider adding an opt-in page. By offering something for free, like a free report or eBook, people will opt into your website in exchange for the free content.
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Whether you continue to build the relationship and if the content is valuable, most of your opt-ins will stay on your list.
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Consider offering a contest or draw online. The names and email addresses are valuable for future marketing ventures.
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A squeeze page is a great way to develop your mailing list. Your customer simply enters his name and email address and you offer them something of value in exchange.
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Once you have an email address, follow up!
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Use their contact information to offer valuable content to your subscribers. Also make sure that you are using good sales copy that describes your product, its features, and benefits you are offering your customers.
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Another great choice for building a list is html pop-ups. Many marketers avoid using pop-ups. Most people on the internet use pop-up blockers. However don?t let this stop you! Not everyone use pop-up blockers and those that do will often check pop-ups anyway just out of curiosity.
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Here are a few more ways to draw attention and create a list:
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- One time offers
- Pop-ups
- Free draws
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Now that you know how to build a list from scratch, let?s start generating leads!
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