Radio Promotions ? Getting Your Music Heard! | Arts and ...

As more and more small independent record labels and organizations are releasing their music products today, the importance of having a good radio promoter has become an often overlooked but crucial part of a successful project. This is very unfortunate because so many artists are recording amazing projects only to have them sell to some church members and friends and then it sits in storage somewhere. The landscape of the recording industry has gone through great changes within the past couple of decades. Digital equipment is consistently making it much easier and cheaper for artist to record and release their projects and the ability to have product available throughout the world is something independent artist could only dream of in past years. Gone are the days when a multi-million dollar recording studio was the only way of releasing a professional project. The one constant is radio. It is still by far the best method of getting the word out about your music to the masses.

Obtaining radio play is not an easy task. Your music has to be great and even then, many program directors won?t give your music a chance until some other station does. This is where having someone on your marketing team with good relationships within radio, gives you a great advantage in obtaining important radio spins. A good radio promoter has the ability to get your music heard by the person that makes the decisions about what gets played on a particular radio station. He or she will also provide some sort of tracking system to stay on top of how your record is doing. It requires great communication skills, finesse, patience, effective people skills and perseverance.

Tracking is very important to you as an independent record label or artist because it gives you weekly insight into the frequency of radio play that you are receiving. It gives you a visual of how your music is being received in a particular region which can help you in booking live performances to promote the project.

Most people think that they can do all of this themselves but trust me it is not as easy or simple as it sounds. Program directors of radio stations are very busy individuals and most of them are not open to unknown artist contacting them about their projects. To be frank many of them will only only take calls from major label reps or promoters that they know and even then, getting them on the phone is incredibly hard. Yes you may know your local radio personality and you may be able to get some spins locally but we are talking about creating a buzz by captivating a region.

When I consult about music projects I always tell small record labels, artist and choir directors to get a radio promoter. It will greatly enhance the exposure of you and your products.

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Source: http://www.nerimarini.com/radio-promotions-getting-your-music-heard/

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