Beats? Acquisition Of MOG Confirmed: The Aim Is A ?Truly End To End Experience?

Looks like the reports that have been in play for months now have finally been confirmed: Beats Electronics, makers of the hip Dr Dre headphones and partly backed by HTC, is indeed buying the music streaming service MOG. The move will give MOG -- struggling to grow against the runaway success of Spotify -- a new lease of life; and Beats a new twist on the consumer electronics experience, following in the mold of Apple in providing the whole package from one brand. "The addition of MOG's music service to the Beats portfolio will provide a truly end-to-end music experience," David Hyman, the founder and CEO of MOG told USA Today. Although the deal has been in play since March of this year, this was in fact the first confirmation by either side that they are linking up. We're still contacting both companies for a direct confirmation.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/vx3dicd-IMs/

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